If you want to make a career in marketing then you should apply for a course. A Post Graduate Diploma in Management (PGDM) is a good option. The course offers advanced knowledge on the marketing subject and the candidates completing this course can become specialists in the marketing field. The PGDM course is a two-year full-time course and the syllabus is approved by AICTE. The postgraduate in marketing management helps the candidates to become corporate-ready managers. The course is a combination of study, industry immersion and applied research. The course helps the candidates to develop the right skills to face the real-world challenges. PGDM curriculum details
The PGDM curriculum is as follows:
The candidates completing this course can find placements in the BFSI and the IT/ITES sectors. Eligibility for the PGDM marketing course The eligibility for the marketing course is graduation with a minimum of 50% aggregate marks in the qualifying examination. The candidates have to pass any of the MBA entrance tests CAT, XAT, MAT, CMAT, GMAT, ATMA, state CET and NMAT by GMAC as per the AICTE guidelines. Sales simulation training The candidates are trained by an external trainer. The candidates are put into the market to sell a product. The candidates learn territory allocation, target marketing, pricing strategy and sales and negotiation, Another simulation exercise requires the candidates to work for a virtual company in groups. The candidates take marketing decisions, develop strategies related to the target market, pricing, communication, positioning and more. PGDM highlights
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