News monitoring | Image Resource: newsexposure.com For your business to be successful, you need to stay updated about the competition and your stakeholders within your business ecosystem. One of the ways to do it is to monitor your media. One of the options is to monitor your news and stay informed about the developments.
By monitoring your news, you can get real-time updates. The information can be used to make any corrections to your communication plan. You can track and monitor news across mediums like newspapers, television news, online news, conversation threads and more. You can get quick and customised access to news. You can hire media monitoring service providers for news monitoring. You can get updates about your brand, competition and the stakeholders. The information is available through email, SMS, WhatsApp, web portal and mobile app. You can get access to chosen alerts, information and insights. You can get updates about the latest happenings worldwide, particularly in your industry. This makes monitoring your news convenient. Advantages of monitoring your news While planning communication strategy, the professionals need historical and reference data of similar campaigns that may have been undertaken by the competitors before. The lack of this data causes the communications strategy not to give the desired results. Your communication plan becomes effective when you provide information about the targeted activity conducted by the competitor or your organisation. Past media campaigns undertaken by the organisation can help you to get insights into the competition and the strategies used. Tool available for managing journalists Businesses use software to manage their customers similarly there is software available to manage your journalist relationships. The software is called a journalist relationship management tool. It allows you to manage your association with the industry's journalists, editors and reporters. You can go through the profiles of the journalists and decide the best ones to recruit for a particular campaign. The different features provided by the tool are as follows:
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